Meet the Artist: Tritonal
An insight in to the background of Tritonal; the minds behind the music from our latest videoBy Ella Joy - UK & European Guild of Music Supervisors 07-Jun-2017
As a collective of music supervisors, we’re very aware of the importance of placing the right track behind a moving picture to ensure maximum impact and emotion. When it came to finding the perfect fit for our latest video, the track Only Mortal by Tritonal was just that.
After their release of Wild Kind this month, Tritonal were on our radar. We used their track; Only Mortal, from their album; Painting With Dreams, released on Enhanced Music in 2016. The band is made up of the talented songwriters and producers; Chad Cisneros and David Reed, who are famed for their melodic take on electronic music.
Formed in 2008, Tritonal spent their early days on premium imprints like Anjunabeats, before eventually landing at Enhanced Music, which Cisneros and Reed came to co-own. Key moments on Enhanced include the hit-laden 2011 debut album, ‘Piercing the Quiet’; and the acclaimed 2013-2014 Metamorphic EP trilogy featuring euphoric favourites “Follow Me Home” and “Now Or Never”. “Now Or Never” cracked the Top Five on Billboard’s Airplay chart, a placement recaptured by follow-ups, “Anchor”, “Colors”, and “Untouchable”. “Now Or Never” also became a sports anthem for CBS’s Thursday Night NFL broadcasts in 2015, which is a first for the duo, introducing them to millions of new fans on a weekly basis.
Tritonal have also had a huge success over streaming platforms, with an accumulation of several hundred million streams over the past couple of years. Millions of listeners have also engaged with their latest collaboration with the Chainsmokers; ‘Until You Were Gone’, and their remix of Adam Lambert’s hit “Ghost Town”, pulling in tens of millions of streams across many platforms.
These streams translate to their successful live shows, too. Tritonal have been selling out iconic venues such as New York’s Terminal 5, San Francisco’s Warfield, and L.A.’s Club Nokia, alongside the Untouchable tour with Cash Cash. This year, they have shows in Honolulu, Sunnyvale, Chicago, Canada, New York, and Phoenix.
Tritonal’s evolution and success prove that compelling songwriting, innovative production, and exuberant performances resonate with music lovers of all kinds, from underground purists to stadium fanatics.
Enhanced Music is an independent label and publisher based in London, with a love for electronic music. With a roster of 35 artists, they’re are responsible for some of the contemporary dance scene’s most loved releases, with their Billboard-charting headliners through to tastemaker-tipped underground gems. Enhanced Music encompass multiple labels, including over 1500 releases across their catalogue and delivering up to 5 new releases a week from a global artist base.
Enhanced’s global reputation is of the label that ‘delivers tune, after tune’ - Mixmag.