
Our deadline has been extended to December 19th!
This autumn, the UK & European Guild of Music Supervisors launched its Diversity Survey, the first extensive demographic research of the UK and European sync industry.
Open to everyone working in sync in the UK or Europe (including non-GMS members, music supervisors, rightsholders, libraries, agents etc.), the survey will help the Guild create an accurate profile of the sync industry and tailor its approach to inclusivity.
Newly appointed Head of DEI & Mentorship Isaac Allaway (he/him, Feel For Music) anticipates the project bringing visibility to underrepresented voices in the sync community:
“The GMS UK & EU Diversity Survey feels like a real turning point for inclusion in sync. For the first time, we’ll actually be able to see who makes up our industry – and where the gaps are. Getting the survey out there has been a huge team effort (indebted to many people, namely Jumi) and an achievement in itself, but it’s really just the beginning. The real mission starts when we sit with the data, take a frank and clear look at the make-up of our industry, and start to do something about it. I’m really curious to see the results of our survey and excited to get to work with bringing initiatives to our board. My aim over the next few years is for us to nourish a more diverse, balanced industry – one that listens, adapts, and stops losing people to the same old mistakes.”
Founded in 2020 by Abi Leland (she/her, Leland) and Carmen Montañez-Callan (she/her, Independent), the DEI & Mentorship committee is an active group of 12 volunteers. The team partnered with Black Lives in Music to develop this project.
To promote the Diversity Survey, David Simkins (he/him, 45RPM) and Lauren Wilson (she/her, 45RPM) designed a sandwich board to wear at onestop music’s Vinyl Hunt.

Pictured: DEI & Mentorship Co-Lead David Simkins with D&I Committee Member Ipek Ozsoy (she/her) promoting the Diversity Survey at onestop music’s Vinyl Hunt.
Thank you to everyone who has participated and shared the survey so far. If you haven’t already, there’s still time.
Add your voice here and share with your network: https://www.surveymonkey.com/r/8Z828VD
Deadline: 11:59pm Friday 19th December.
David Simkins (he/him), Co-Lead, GMS DEI & Mentorship Committee